Grace Tractor Enters Turkish Market with Innovative Agricultural Solutions

Strategic Partnership and Localized Services to Empower Turkish Farmers
 – Grace Agricultural Machinery Co., Ltd. (brand name: Grace Tractor), a global leader in tractor manufacturing with over 20 years of expertise, announced today its official entry into the Turkish market through a strategic partnership with Ankara Tarım Makineleri, a leading agricultural equipment distributor in Central Anatolia.  

Market Opportunity & Product Localization 
Turkey’s agricultural sector accounts for 6.4% of national GDP (TUIK, 2023), with over 3 million small-to-medium farms relying on mechanization. However, 42% of tractors in operation exceed 15 years of age (Turkish Ministry of Agriculture), creating demand for energy-efficient upgrades.  

Grace Tractor’s initial offerings include:  
- GT-504 Pro Series: 50HP 4WD models optimized for Turkey’s hilly terrain and olive/orchard farming.  
- Hybrid-ready engines: 15% lower fuel consumption vs. EU Stage V emission standards.  
- Smart farming compatibility: IoT-enabled for precision agriculture integration.  

Local Partnership & Support  
"Turkish farmers need durable machines that balance cost and technology," said Mehmet Demir, CEO of Ankara Tarım Makineleri. "Grace’s modular design allows farmers to upgrade existing equipment, reducing upfront investment by 30%."  

The company plans to:  
- Establish 3 regional service centers in Konya, Izmir, and Diyarbakır by Q4 2024.  
- Train 200+ local technicians through vocational programs with Ankara University.  
- Launch Turkish-language mobile app for real-time maintenance support.  

Sustainability Alignment  
Grace’s entry coincides with Turkey’s $1.2 billion Agricultural Modernization Fund (2024-2027), offering farmers 20% subsidies for eco-friendly equipment. Field tests in Çukurova region showed 18% productivity gains in cotton farming operations. 

Quotes 
"Turkey is our gateway to Eurasian markets," said Grace CEO Owen. "Our Adana pilot project with 50 farms proved our adaptive cooling systems perform reliably in 45°C conditions."  

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